The story behind my project is well known, ‘The Wind In The Willows’. Through immersing myself in the story, my aim was to design a suite of four accessories based on the main characters, as well as establish a brand.
I chose this story, as each character is very different as an individual, however as a collective they are responsible for each other’s development and moral growth.
This story provided my design narrative, which with further research developed to a product proposal for each character. Ratty’s Ring, Badger’s Bag, Toad’s Comb and Mole’s Lanyard. Each accessory is based on the characteristics displayed by each character, and my interpretation of said characteristics.
The four accessories make up ‘Worth Doing’s’ first small offering, and are responsible for defining the brands aesthetic. The project didn’t end at considering these products. Packaging and point of sale, that stay true to the brand and ‘The Wind In The Willows’ were important to completing a package that highlights brand integrity from the beginning.